Regional Joint Ventures

This fourth marketing project was part of an initiative to broaden awareness and generate leads for four of the automotive programs. Phases One through Three built the foundation for the marketing campaign with an equity focus, generated 1,109 leads with 26% female and 66% minorities, and provided solutions to some of the challenges. Phase 4 included new creative, a refreshed media campaign, purchase and running of the media, use of the Leads Lab, website hosting and maintenance.