Generative AI (gen AI) is developing faster than ever—and it stands to have a profound impact on how we live and work. But business leaders are still grappling with how and where to use gen AI most effectively, and how to ensure the applications are fully adopted and scaled within their organizations. How can they rewire their organizations to capture value from gen AI and other technology? And what trends are emerging as we enter 2024? These will be key topics of discussion at the World Economic Forum’s annual meeting in Davos this week. Check out these insights from McKinsey senior partners Kate Smaje and Rodney Zemmel for a primer, and bookmark this page for daily updates on #WEF24.